
I am an associate professor in the management department of University of Virginia's McIntire School of Commerce. For over a decade, my research, teaching and consulting has focused on applying social network analysis ideas to critical business issues for actionable insights and bottom-line results. I have worked with over 120 leading organizations (both companies and government agencies) on a variety of topics including innovation, revenue growth, cost containment and talent management.
If you are interested in exploring these ideas in depth, take a look at my recently published book “The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organization.” For shorter pieces focused on a specific topics, browse my research or scan newsworthy items on the right.
I hope you are as enthused about these ideas as I am.
![]()
Copyright © 2007 Rob Cross LLC. All Rights Reserved.