Rob Cross

I am a professor in the management department of University of Virginia's McIntire School of Commerce. For almost twenty years, my research, teaching and consulting have focused on applying social network analysis ideas to critical business issues for actionable insights and bottom-line results. I have worked with approximately 300 leading organizations (companies, government agencies, and non-profit organizations) on a variety of solutions including talent management, leadership and organization effectiveness, and innovation.

If you are interested in learning about our new research consortia focused on how to apply these ideas within your organization, then check out the Talent, Leadership and Change Research Consortia.

Driving Results Through Social Networks

Driving Results through Social Networks: How Top Organizations Leverage Networks for Performance and Growth focuses on specific applications of network analysis that have yielded substantial business impact, supported by a broad range of case studies.

  

Hidden Power of Social Networks

The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organization was my first book, which introduced how valuable network analysis could be to creating a high-performing organization, with specific examples of the steps and techniques to successfully run such a project.

  

 

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